That's a very common model. For example, our business didn't buy a printer/copier - rather it is pay-per-use and ostensibly under perpetual warranty while we're paying. If something breaks, a tech comes in and fixes it or replaces the unit. Coffee machines and commercial dishwashers are another example. All these can be leased and serviced for a monthly cost and typically don't require any up-front capital. It's very convenient but more expensive than an outright purchase.
This model works well for commercial enterprises, but it just isn't worth for consumers. It's like car leases - bad deal for consumers, but attractive due to flexibility for businesses.
Are you expecting it to be cheaper to rent than buy in the long term? That's pretty impossible since the person you are renting from has to buy at least 1 and provide additional services. It doesnt matter how cheap you make it; x<x+1 for all x no matter how small x is.
* Cheap and Expensive as a subjective thing. Paying a $10 per month fridge bill in perpetuity may feel less uncomfortable than the sudden expense of a $700 fridge every 8 years, even though the latter is cheaper.
* A service can take some of the bad-decision factors out of it. Many appliances are panic-bought when the previous unit fails, rather than waiting for the price to bottom out. A predictable lease price and service organization avoids that risk. It might not be as cheap as the cheapest unit on the best day, but it's competitive with a mid-line product.
* The rental service product could benefit from economies of scale and standardization that direct-to-consumer brands don't offer. Whirlpool sells a few dozen different 25-cubic-foot fridges, with constant model churn. Any given model may only have a total run of a couple thousand units. Fridge-as-a-service may only offer one, and offer it for 10 years, allowing slower amortization of engineering costs and less expensive service/spares management.
* A structured end-of-life program could bring down the cost of leasing. After five years, they swap out the old fridge, but then they can refurbish it and either return it to the lease pool or resell it in a less ad-hoc manner than listing individual units on Craigslist.
For businesses, the calculation is different. Maintaining appliances, or cars, or coffee machines, means redirecting resources (that you're already paying for) away from building widgets to something that isn't your core competency. Plus you get a bit of a discount because you're working with pre-tax capital.
Again, it's why car leases make sense for business, but are a terrible deal for consumers.
First, your numbers are way too low. Nobody is going to lease you, for example, a $2500 fridge where the capital cost will take 20 years to be paid back, especially since cost of service, depreciation of asset, and profit, needs to be priced in as well. You'd be looking at something on the order of $50/mo.
The opportunity cost of putting $50/mo into a tax sheltered investment account (with a reasonable 6% return) is around $15,000 after 15 years. In other words, you paid $15k for a fridge that retails for $2500.
> The alternative is putting that little bit extra into savings every month to buy the next fridge when it breaks. It balances out.
Huh? If you're overpaying for an appliance, you don't really 'fix that' by saving more.
Keep in mind, that $20 a month for 40 years at 4% interest is $23000. If you add in more appliances this scheme can add up to be surprisingly expensive.
I think it will work well for Rental Apartments with property makers where large quantities are purchased and with design / placement standardise. And those price are included in rent or management fees.
What's different about a furnace vs a fridge or dishwasher?
But they can make more money if you buy a new one every 8 years instead of every 10.
There's no monopoly on dishwashers and other appliances. People simply choose to save money and go with cheaper items, or they can't afford ones that come with a 10 year warranty. Or maybe they don't exist. I know miele products exist, but not everyone wants to spring for Miele or Speed Queen washers or other higher quality builds that offer longer warranties.
I know I'd rather save $1,000 or more, invest it, and take my chances with an appliance from Costco since I can get it with a 4 year warranty anyway. If it breaks after 4 years, I'll get a new one. Over the past 10 years, I haven't experienced any appliances breaking.
I don't need fancy apps, or screens, I don't want the internet on my fridge... Just give me enough space for my food and keep it the right temperature! Same with the dishwasher, just make it work well and don't build everything out of plastic and I bet it would last a lot longer...