It's not just $5 per month, it's $5 on top of all the other subscription services with their low, low monthly costs. Death of 1000 cuts.

A service must be really compelling and unique to persuade people to commit to an open-ended subscription on top of everything else crying for their dollars.

That's why the likes of Apple are racing to bundle their services for a single monthly family fee, they're getting ahead of 'subscription fatigue' where the mental and financial burden of managing a plethora of small monthly charges becomes overwhelming.

> That's less than a starbucks latte.

That's a perfect analogy. The majority of people in any population don't buy a Starbucks latté because the cost-value assessment indicates it's not worth it on top of more essential daily living costs.