Re:Apple building search engine to take on Google, report cl...
by jstummbillig on Wednesday October 28, 2020 @10:00AM
(#24918785)
> Have it as a sort-of loss-leader, a bit like their OS is effectively a loss leader for their hardware sales?
Seems reasonable!
> That would of course suggest a search that would require Apple hardware.
People performing actual searches has to be one of the lower cost factors of creating a search engine, at least for a long time. Unless it completely explodes, which I find very doubtful considering Googles position, and also considering Apples deep pockets, I don't think Apple will be in a big hurry to shut the gates. Additionally I can totally see Apple doing heavy integration with it's systems and actually using this potential search engine to upsell people into their ecosystem.
Seems reasonable!
> That would of course suggest a search that would require Apple hardware.
People performing actual searches has to be one of the lower cost factors of creating a search engine, at least for a long time. Unless it completely explodes, which I find very doubtful considering Googles position, and also considering Apples deep pockets, I don't think Apple will be in a big hurry to shut the gates. Additionally I can totally see Apple doing heavy integration with it's systems and actually using this potential search engine to upsell people into their ecosystem.