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Re:The Nordic concept of friluftsliv – outdoor life by pjc50 on Tuesday October 27, 2020 @06:12AM (#24905951)
"Orientalism"? Exoticism?

The wellness industry is particularly prone to it, but in general there's a weird social proof thing that humans are prone to doing where ideas and practices aren't evaluated on their own merits but by who's doing them. So people end up roleplaying or cosplaying their imagined version of some other country.

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