>If you ban a story on Twitter and Facebook, you are effectively ensuring the vast majority of readers will never get a chance to see it.

This is essentially the problem. FAANG are the gateways to the web and having your content removed from them makes it considerably harder to have a web presence.

I'm sure most sane people would not want tech companies to be the arbiters of truth, though the solution as to how people can consume information without the inherent bias of platforms/algorithms/company policy remains to be seen.