Am I in favor of the aggressiveness of OP in other posts? No. Am I using SSL myself. Hell yes.
Nonetheless, I understand that there are people who feel that consuming public information like on a private homepage is nothing that necessitates using SSL. Even if I myself have a different ideology/value set governing my decision.
I once heard the comparison that it is like the difference of sending a letter and sending a picture postcard. Not sure if I buy into that, but I can't argue against it on a purely rational basis.
We take security very seriously. But we don't take anything too seriously.
Edit: by the way, persuade me that there's an upside and I'll turn it on.
Deciding which things take too long is profiling. Maybe you do it in your head or with pencil and paper instead of using a software approach but I think your position aligns with "good teams profile everything".
Take yourself as an example: in spite of the wide availability of free certificates you are still hosting your domain without using a secure transport layer. Some would take that as incompetence. Others would assume you have more stuff on your plate rather than that you don't have high standards.