Maybe if you host it on a server which is physically in your house, but most ordinary people don't really have the chops for that, or the resources. Comcast tends to frown upon it. And when they use Instagram because they didn't like Facebook, that's still Zuckerberg.
> Nobody is owed a spot on google's search index and there is a finite number of spots on the first page of a given search query.
They can have editorial control or they can have a monopoly, but not both. But agreed that trying to regulate search results is a fool's game. Dissolving the monopoly is almost certainly the better way to fix this class of problem, across the board.
This isn't a good analogy for several reasons. To start with, restaurants exist in physical space, so losing access to a popular restaurant chain makes it more difficult to eat since you might have to travel farther to find food. This isn't an issue for a website since the cost to "travel" to any http website is always the same regardless of the site.
The next problem is that you're comparing food to use of a website. It might be problematic if all the fast food in your town is owned by a handful of companies that coordinate to exclude you, since we all recognize that food is a basic human need, having your post banned from a website however is a meaningless triviality in comparison.
Finally, it is not convincing to suggest that being banned by 6 very popular fast food restaurants is a serious harm society should seek to prevent, just eat somewhere else, there are many alternative options and many new ones appearing daily, just like with various internet websites.
Then don't use Zuckerberg or Pichai's website. Your website works on the exact same internet as theirs.