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A comment on Delete Facebook and You'll Lose All Oculus Games for Good. Parent comment

Re:Delete Facebook and You'll Lose All Oculus Games for Good by ludocode on Sunday October 25, 2020 @03:08AM (#24884384)
This is also true of mobile games. In-app advertising is so lucrative for popular games that it has mostly replaced microtransactions, and yet every ad is for some other mobile game. It makes the whole thing feel like some kind of pyramid scheme.
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Re:Delete Facebook and You'll Lose All Oculus Games for Good by disgruntledphd2 on Sunday October 25, 2020 @07:06AM (#24885387)
Like, you must know this isn't true, right?

I have worked in this industry on and off for almost a decade now, and in general, advertising is only used for users who will never pay. I mean, it makes sense right?

You can get $5 for one IAP, and if you are incredibly lucky $5 CPM which is 1000 impressions. In-app advertising is a tiny, tiny percentage of revenue for most mobile gaming companies.

That being said, everyone spends on it because the best way to find people who'll play mobile games is to target people who play mobile games.

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Re:Delete Facebook and You'll Lose All Oculus Games for Good by jiofih on Sunday October 25, 2020 @10:05AM (#24886348)
> at least 70% of the revenue in hyper-casual games is driven by ads
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Re:Delete Facebook and You'll Lose All Oculus Games for Good by disgruntledphd2 on Sunday October 25, 2020 @12:07PM (#24887296)
That is an entirely different claim.
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