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A comment on Delete Facebook and You'll Lose All Oculus Games for Good. Parent comment

Re:Delete Facebook and You'll Lose All Oculus Games for Good by ALittleLight on Sunday October 25, 2020 @02:30AM (#24884240)
I've noticed while listening to podcasts that the most frequent ads I hear on ad supported podcasts are for other podcasts. It always makes me stop and think that the podcaster is paid by podcasters who want to attract my attention so other podcasters will pay them in the hopes of attracting an audience for their podcasts.
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Re:Delete Facebook and You'll Lose All Oculus Games for Good by ludocode on Sunday October 25, 2020 @03:08AM (#24884384)
This is also true of mobile games. In-app advertising is so lucrative for popular games that it has mostly replaced microtransactions, and yet every ad is for some other mobile game. It makes the whole thing feel like some kind of pyramid scheme.
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Re:Delete Facebook and You'll Lose All Oculus Games for Good by disgruntledphd2 on Sunday October 25, 2020 @07:06AM (#24885387)
Like, you must know this isn't true, right?

I have worked in this industry on and off for almost a decade now, and in general, advertising is only used for users who will never pay. I mean, it makes sense right?

You can get $5 for one IAP, and if you are incredibly lucky $5 CPM which is 1000 impressions. In-app advertising is a tiny, tiny percentage of revenue for most mobile gaming companies.

That being said, everyone spends on it because the best way to find people who'll play mobile games is to target people who play mobile games.

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Re:Delete Facebook and You'll Lose All Oculus Games for Good by jiofih on Sunday October 25, 2020 @10:05AM (#24886348)
> at least 70% of the revenue in hyper-casual games is driven by ads
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Re:Delete Facebook and You'll Lose All Oculus Games for Good by disgruntledphd2 on Sunday October 25, 2020 @12:07PM (#24887296)
That is an entirely different claim.
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Re:Delete Facebook and You'll Lose All Oculus Games for Good by shajznnckfke on Sunday October 25, 2020 @03:46AM (#24884556)
Maybe what you’re encountering is cross-promotion on a network of podcasts? They want to sell ad spots, but they also want you to spend more time listening to their podcasts so they can sell more ad spots.

Cross-promotion also exists in just about every other media format (books, TV, movies...).

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