Re:How Satya Nadella turned Microsoft around
by Terretta on Saturday October 24, 2020 @09:48AM
(#24879208)
> shift to services revenue (news, music, card, etc) was a surprisingly smooth & fast success
After having purchased most every iPhone release since launch, with the prior model gifted to family, this year we switched to iPhone-as-a-Service subscription on the Apple Card.
Post shift, Apple moves me out of making a $1300 buying evaluation decision to simply ‘staying current’ for forty bucks a month for the flagship model.
This was available for a while, took a while to break through my sense I should “own” my device each year instead of subscribe to it, but the mental stress of buying new and reselling old, inevitably ending up with some in a drawer (iPhone 6s anyone?) ... the subscription is hassle free for me, recurring revenue for Tim, and shockingly well priced given the convenience.
Imagine what their numbers would look like to Wall Street if he could turn most of their hardware buyers into subscribers...
After having purchased most every iPhone release since launch, with the prior model gifted to family, this year we switched to iPhone-as-a-Service subscription on the Apple Card.
Post shift, Apple moves me out of making a $1300 buying evaluation decision to simply ‘staying current’ for forty bucks a month for the flagship model.
This was available for a while, took a while to break through my sense I should “own” my device each year instead of subscribe to it, but the mental stress of buying new and reselling old, inevitably ending up with some in a drawer (iPhone 6s anyone?) ... the subscription is hassle free for me, recurring revenue for Tim, and shockingly well priced given the convenience.
Imagine what their numbers would look like to Wall Street if he could turn most of their hardware buyers into subscribers...