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Re:How Satya Nadella turned Microsoft around by Eduardo3rd on Friday October 23, 2020 @02:22PM (#24872298)
Gimmick or not, wearables (Watch + Airpods) are a massive business for Apple. Large enough that they would be a F500 company if spun out at current revenue numbers.

https://fortune.com/2019/08/06/apple-airpods-business/

I don't think you can characterize that as a business failure.

Re:How Satya Nadella turned Microsoft around by cam0 on Friday October 23, 2020 @02:26PM (#24872347)
Yeah, hugely successful products are by definition __not__ gimmicks.
Re:How Satya Nadella turned Microsoft around by mark-r on Friday October 23, 2020 @03:39PM (#24873049)
You've obviously never heard of Pet Rocks. https://en.wikipedia.org/wiki/Pet_Rock