Jeff Katzenberg, the co-founder, has been 'making content and selling to kids' for 40 years to the tune of literally Billions. Star Trek films, The Little Mermaid, The Lion King, Shrek, How to Train your Dragon etc. etc. - just huge, monster titles.

Whitman was the 'Business Person'.

That said, the content format is really quite different, and it's hard to predict how '5 minute bits' would work, and they spent possibly way too much money on it, it would have been better to 'start small', to find the format that works, and then spend a fortune - which is probably something that Meg should have understood given her background in the Valley.

> Jeff Katzenberg, the co-founder, has been 'making content and selling to kids' for 40 years to the tune of literally Billions. Star Trek films, The Little Mermaid, The Lion King, Shrek, How to Train your Dragon etc. etc. - just huge, monster titles.

My argument against this point is simple: few of those were original content conceived by Katzenberg/DreamWorks/Disney. They were existing stories (most already successful as books). The only things I can see in his filmography that are possibly original and hugely successful are Star Trek: The Motion Picture, Kung Fu Panda, and Madagascar, Road to El Dorado, and _maybe_ Chicken Run.