That makes perfect sense, but at least for me, sometimes it can be challenging to figure out what metrics are important and what is acceptable vs. not. For example with bounce rate - what is realistically a good bounce rate for a given sector? Even if you have a decent bounce rate, is it converting to actual sales? If it's not, then is that bounce rate really "good". The struggles of trying to manage SEO as a fourth or fifth hat =). Thank you again and will definitely reach out!