In order to make the EMH plausible, you have to restrict it so much that it's essentially meaningless: something on the order of, "If you take the ensemble of market players, they do not beat the market on average." But it's clear that individual market players do often better understand the value of particular assets than the market, and not just because they're lucky, but because they just do better analysis than the crowd does.
In fact, following your reasoning every trade would invalidate the EMH. If the price goes up afterward then the buyer was "right" and if the price goes down afterward then the seller was "right".
> In fact, following your reasoning every trade would invalidate the EMH.
No, only trades in which the person making the right call was right by something other than luck.
The strongest version of the EMH that actually holds is probably something on the order of, "If you pick a random investor, their expected returns are the same as those of the broader market." That is, you have to weaken it until it's trivially correct.
The problem with your comment (and this paper) is that it misrepresents what economists mean when they talk about the EMH. A more widely accepted interpretation of the EMH is just that it's impossible to reliably predict asset prices, or colloquially "beat the market", and it has a lot of evidence going for it (e.g. the poor track record of professional traders and fund managers over long periods of time).