I concur, I think this is when Google really jumped the shark. That said I believe it would be relatively easy to break up the company 1) office/mail/maps service as a pay to play 2) cloud service 3) search service. Obviously 1 would have to go to a rival ad platform or freemium to pay the bills, maybe also keep the "non search" ads platform. 2) and 3) should be able to pay for themselves 3) with related ads to the search.