Key to this is that the objective isn't interest, it's "engagement", addictive behaviour and advertising consumption. It may be content that you hate, or-- better-- content that depresses you: Sapped of initiative you just keep scrolling and clicking, and some studies have show that depressed people are easier to influence and more vulnerable to advertising.
The infinite scrolling, sound-biteized, dopamine hit farming, engagement (and outrage) maximized social media is more like this: https://www3.pictures.zimbio.com/mp/7aRQwqq77srl.jpg
Key to this is that the objective isn't interest, it's "engagement", addictive behaviour and advertising consumption. It may be content that you hate, or-- better-- content that depresses you: Sapped of initiative you just keep scrolling and clicking, and some studies have show that depressed people are easier to influence and more vulnerable to advertising.