Folks often overestimate the power consumers have in meaningfully shaping a market. Consumer protections are rarely gained by simply refusing to do business with market leaders who behave in consumer hostile ways. Regulation really seems to be our best shot at reversing course on what is nothing short of the theft of digital goods from consumers.

Except that one day you suddenly have employers that require you to personally own this hardware, or government portals, and then what?

Oh, your driver's license is only available as an app for a device you just got permabanned from. I guess you're not a citizen anymore.

My health care provider is now asking users to move away from physical credentials to use an app. I am livid.

It's like these guys think "Black Mirror" is a business plan, not a dystopian cautionary tale.

Many people still will buy. There is a reason we use representative democracy rather than direct democracy - qualified people should outlaw some bad things the crowd can't resist itself.

Oculus is a niche product, it will be forgotten in a few years just like 3D TVs. Facebook knows it and it would not spend a dime on good customer service, they will just implement something good enough.