Given an opportunity to milk existing, locked-in customers in lieu of investing in R&D and new products, few leadership teams can resist.

Time will tell.

I'm predicting AWS will wait for a competitor to do the R&D work, see if it's successful, and then look for a way to beat them at their own game.

aws's whole pitch has been cutting out server huggers & engineers, relying on aws. since day 1. often to wonderful effect. with far far better software programmability than our old crufty ways.

but lambda gets to the point where there is no local parity, where it's detached, is no longer an easier managed (remotely operated) parallel to what we know & do, but is a system entirely into itself, playing by different rules. one must trust the cloud-native experience it brings entirely, versus the historical past where the cloud offered native local parallels.