I’m surprised no ones even noticed that Portals are basically AMP Supercharged to where you’d never leave Google. Truly dystopian future they’re trying to slowly cement.
Reminds me of the Browser Wars of yesteryear, when Microsoft and Netscape invented their own unnecessary, easily abused, proprietary HTML tags, such as blink and marquee.
But my memory at the time is that there were essentially no effective, consensus-based evolutions of web standards, because everything was so new.
Even the idea of running executable code in a browser at all was "That's weird. Is this a thing we want to do?" and resulted in 10+ variations (of which javascript ultimately triumphed).
It was certainly a worse time for the consumer, and web developer, as essentially everything was broken on every platform but your target w/ your target plugin installs.