I’m surprised no ones even noticed that Portals are basically AMP Supercharged to where you’d never leave Google. Truly dystopian future they’re trying to slowly cement.
Reminds me of the Browser Wars of yesteryear, when Microsoft and Netscape invented their own unnecessary, easily abused, proprietary HTML tags, such as blink and marquee.
But my memory at the time is that there were essentially no effective, consensus-based evolutions of web standards, because everything was so new.
Even the idea of running executable code in a browser at all was "That's weird. Is this a thing we want to do?" and resulted in 10+ variations (of which javascript ultimately triumphed).
It was certainly a worse time for the consumer, and web developer, as essentially everything was broken on every platform but your target w/ your target plugin installs.
I'm not thrilled by the idea either, but I'd prefer it to another round of IE6. When it comes to dealing with monopolies I think you're solidly in the realm of looking for the least bad choice.