"Don't blame us! A source with no proof and an axe to grind, told unverifiable gossip to an unaccountable journalist, who just happens to agree with us politically. But we're credible, so you're a racist now."

This is actually a good thing. Though the mainstream media has very little remaining credibility, Yelp will help eradicate the remaining shreds by further exposing the myth that media has built around itself; namely that they are unbiased, trustworthy purveyors of truth.