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A comment on Product Demo Sucks Because It's Focused on Your Product. Parent comment
The order of a sales pitch should be like this:
* here is the problem we wre trying to solve. Is this your problem, mrs. Customer?
* here is how our other customers were trying to solve the problem before they met us. Is this you, Mrs. Customer?
* here are the benefits of our product. If we could do all of this, would you want this product?
If you haven't moved them to a place where this hypothesis is true (if yes, then buy), no product demo in the world will help.
Then yes, by all means prove you can deliver what you say.
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The order of a sales pitch should be like this:
* here is the problem we wre trying to solve. Is this your problem, mrs. Customer?
* here is how our other customers were trying to solve the problem before they met us. Is this you, Mrs. Customer?
* here are the benefits of our product. If we could do all of this, would you want this product?
If you haven't moved them to a place where this hypothesis is true (if yes, then buy), no product demo in the world will help.
Then yes, by all means prove you can deliver what you say.