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A comment on “35-50% of clicks on Reddit Ads are fraudulent”. Parent comment

Re:“35-50% of clicks on Reddit Ads are fraudulent” by hammock on Friday October 09, 2020 @12:49PM (#24731797)
>Ban user tracking and targeting. It's a red queen's race and no one benefits

Can you elaborate on this?

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Re:“35-50% of clicks on Reddit Ads are fraudulent” by earthboundkid on Friday October 09, 2020 @10:59PM (#24736401)
It’s a red queen’s race because ad buyers have a fixed budget. You can’t get them to spend more; just spend at different places. If tracking is available they’ll buy it, but it won’t increase the total buy.
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Re:“35-50% of clicks on Reddit Ads are fraudulent” by Ninjinka on Friday October 09, 2020 @01:01PM (#24731934)
Yes, please elaborate, targeting seems very effective.
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