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A comment on Lessons learned from onboarding emails with no HTML styling. Parent comment

Re:Lessons learned from onboarding emails with no HTML styling by derenge on Wednesday October 07, 2020 @11:53AM (#24709462)
How much did they increase your open rate?

The linked report actually indicates a decrease in replies.

  Combined across all seven test variations, we saw a 42% decline in reply rate when the subject line featured emojis.
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Re:Lessons learned from onboarding emails with no HTML styling by underdown on Wednesday October 07, 2020 @01:12PM (#24710371)
Tbh I've never optimized for reply rate so this could have been true for me as well. Generally selling dtc. Open rate and sales increased reliably 10-15%. Haven't done any comparable email marketing in two years so things may have changed since then and obviously my anecdata may not be true for you.
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