I think he advertised it as a 'Personal Dropbox Replacement' which suggests he probably just made it for himself and is releasing it to everyone if they wish to use it.

This project is open-source, has no domain name of it's own, no fancy video explaining how it works, no bullet-points explaining why people should dump Dropbox and start using his project, and the author doesn't seem intent on making money from it by advertising it as a 'personal Dropbox Replacement'. It's quite evident that only programmers are going to use this product, considering the dependencies and relative complexity of install procedure.

I don't see anything wrong with the way he has advertised his project as a 'Personal Dropbox Replacement'

Same as iPod/iPhone/iPad/Facebook/Twitter/email killer. You can call yourself the iPad killer after you've killed the iPad.