The one thing I would suggest is that they add an RSS feed and some syndication tools, and broaden their distribution on the net.
If 10,000 people visited the page each day, and having a link on the page guaranteed 1,000 visitors, you give motivation for people to relist their link.
Another part of the problem is targeting: bad marketing is all about trying to get everyone's eyeballs, great marketing is about selling the guy who is starving for Mexican food a taco.
The current model is unsustainable.
Million dollar homepage is the kind of idea that can only work once. Its draw was that it was novel - anyone who tries to copy it is no longer new, and so people don't care. Same goes for Leah Culver's etched laptop: she got sponsors because she got publicity, and she got publicity because what she was doing was new and interesting.