Right and the gif creator calls it jif: and nobody cares.

Peak entitlement there. “The creator of <x> says it is pronounced <xx>, but I say they’re wrong”

And yet Americans pronounce Audi as ow-dee. British pronounce Nissan as niss-an (should be knee-sawn), etc. Americans pronounce La Croix brand water as La Croy (Should be ~lakwa, it's a pun on l'aqua) etc etc. Let's not worry and just enjoy life. :)

The creator of x decided to spell it as x. One could call it entitlement for the creator to try to demand that everyone follow some unintuitive pronunciation rule (or, in some cases, a rule that made sense only in another language).