Re:Samsung TV owners complain about increasingly obtrusive ads
by paulcole on Tuesday September 29, 2020 @09:01AM
(#24627218)
> looking at the companies who buy Google AdWords on their own brand - if someone's searching for your brand on Google your website will already be the top result - a click on the ad is not a true "conversion" in this case and is just wasted money
There are a few good reasons to do this:
1. Competitors will bid on your brand name. Your ad for your own brand name will have a higher quality score and be very cheap, driving up the price for the competitors.
2. So much of a SERP is below the fold that there is value to being as close to the top of the page as possible.
There are a few good reasons to do this:
1. Competitors will bid on your brand name. Your ad for your own brand name will have a higher quality score and be very cheap, driving up the price for the competitors.
2. So much of a SERP is below the fold that there is value to being as close to the top of the page as possible.