One thing that broke SMS here in the Netherlands is that Whatsapp offered media as well. As MMS never got off the ground and just died off.
If you don't have Whatsapp in the Netherlands you're basically of the communication grid for others.
Re:Xkcd: Messaging Systems
by toper-centage on Tuesday September 29, 2020 @11:30AM
(#24629010)
SMS already saved my ass a few times this year when I ran out of data or am in an area with almost no signal.
You just exchange numbers and it works, you can send anything too, we'll, anything you can hyperlink to.
What we really need to cement SMS is cheap international messaging (unless that's already a thing and I just don't know the rates)