This annoys me to no end with product like Lastpass. Why the hell is the "Sign Up" more prominent than the "Sign In/Login" button. I'm going to be signing in every single day, I'm only signing up once.

No one ever opted to not sign up for a service because link wasn't visible enough. If I'm sufficiently interested to want to pay, then I can find the sign up link.

> No one ever opted to not sign up for a service because link wasn't visible enough.

I sure hope that’s sarcasm... lack of a clear obvious signup path is literally the number one funnel exit.

> Why the hell is the "Sign Up" more prominent than the "Sign In/Login" button. I'm going to be signing in every single day, I'm only signing up once.

Agree! imo is just a blatant reminder that they care more about getting new customers than servicing their existing customers.

The worst offender of this is Streamlabs. When I go to the homepage (even if I've already logged in on the same browser), I see this: https://streamlabs.com/

In order to go to my actual dashboard, I have to click on "Login" > "Login with Twitch" and finally arrive at the dashboard which features prominent banners to upsell you on their premium offerings.

And if you accidentally click "Download" because that's the biggest button on the screen then you'll automatically download the application so make sure you're ready to go to your downloads list and cancel that.

I just gave up and started using a combination of OBS (open source) and StreamElements.

Let’s assume that LastPass has thought this through clearly. Would it be possible that they place more emphasis on Sign Up rather than Log In user due to some internal metric which they use to benchmark their service? I’m not saying the metric is right. I’m wondering why they chose to do so.

Existing customers already paid so they don't matter.