And up until now, I was thinking I'll try Swift the day I'm forced too, because I'm working to develop an app for Mac or iOS.
But then I started seeing some comments like: "For me, Swift is currently the most interesting language". So I thought I might be overlooking something.
The most innovative feature I can find is null safety, which is alright, but I guess I've had my fun with it with Kotlin already. Someone mentioned good ABI compatibility, that is interesting, and I'll need to read up on that. Others say, it's just a nice mix of modern features in a well maintained package. That's great as well, you could argue C# and Java being older have some less modern aspects lingering. But that's nothing that makes me want to jump in it and try to use it for my next project.
So, if you have to choose between making your app for iOS first, or Android first, then in addition to any consideration of markets which might or might not apply to your business model, you will have a very strong incentive to choose Apple for time to production.
I would love to see more serious competition on that front.
Yes: Swift is now (and has been for a while) the standard language for developing iOS and MacOS apps. That makes it important completely independent of any features it may or may not have.