Yes, they want shipping status. I don't dispute that. But maybe I have adjacent info that's helpful, like return instructions, or what to do if there's damage, shipping status for other active orders, or "how to configure" info, etc. And Google will take it farther and shift future potential sales to places that they can monetize. Taking away all of the customer interactions from businesses affects their revenue and ability to deliver good service. Google is choking off small businesses. The asymmetric relationship isn't sustainable. Google benefits a lot from scraping all this info and returns little.