Then Google offer a way for people to buy your products simply. Then they prioritise your competitors that use Google's offering because it's simpler for the user. Then you have to use Google to sell your products too. Then the price goes up or you get removed from the listings for some arbritary reason with no support.
> If you want to say that eliminating steps and allowing people to get what they want without having to go through your site means that you lose the opportunity to push other sales on them or something, then okay, fine, make that argument. But be honest about it, and don't try to frame things as if your foremost concern is for what the people want, instead of what it really is—which is trying to optimize for conditions that are best for you, the party that the people are otherwise made to deal with.
If we're going to be honest, we have to frame this as Google trying to grab an opportunity to push other sales on users, not as a them trying to get people what they want faster.
And while we're being honest, we also have to acknowledge that Google is already extraordinarily powerful (as shown by the assumption that "eliminating steps" means "eliminating non-Google interactions"), and giving them this kind of data only makes them more so.
If you want to say that eliminating steps and allowing people to get what they want without having to go through your site means that you lose the opportunity to push other sales on them or something, then okay, fine, make that argument. But be honest about it, and don't try to frame things as if your foremost concern is for what the people want, instead of what it really is—which is trying to optimize for conditions that are best for you, the party that the people are otherwise made to deal with.