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Re:How marketers convinced America to eat fish sticks by SamBam on Monday September 21, 2020 @09:58AM (#24543514)
Almost always pollock in the US, but yeah.

https://www.google.com/search?q=imitation+crab&tbm=shop

Re:How marketers convinced America to eat fish sticks by thaumasiotes on Monday September 21, 2020 @12:05PM (#24544989)
This fails to demonstrate that "imitation would be in a small font that isn’t noticeable at first glance". It's always prominent, and often part of the single most prominent piece of text on the package.

https://www.google.com/shopping/product/8945736565554256086?...

Re:How marketers convinced America to eat fish sticks by orclev on Monday September 21, 2020 @10:47AM (#24544095)
More generally labeled as Krab.
Re:How marketers convinced America to eat fish sticks by soylentcola on Monday September 21, 2020 @11:27AM (#24544535)
Yeah, we call it "kay-rab" to avoid confusion.