How marketers convinced America to eat fish sticks

Re:How marketers convinced America to eat fish sticks by deltron3030 on Monday September 21, 2020 @07:06AM (#24541963)

In Germany, Captain Birdseye (Iglo) TV spots ran on heavy rotation, so much that there was serious backlash when parents bought other brands, (e.g. house labels from supermarkets). My parents tricked me by guarding an older Iglo packaging and then swapping it before putting it into the fridge.

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Re:How marketers convinced America to eat fish sticks by leokennis on Monday September 21, 2020 @09:47AM (#24543352)

Can confirm this was also the case in The Netherlands.

As a child. fish sticks from "Kapitein Iglo" where a delicious treat.

Other fish sticks were not to be consumed.

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Re:How marketers convinced America to eat fish sticks by tluyben2 on Monday September 21, 2020 @10:29AM (#24543887)

Yes, I did know them as ‘fish’ exclusively before I dared to try sliptong, haring and paling; never ate a fish stick after that in my life.

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