I don’t want to go all Godwin’s law, but the “I was just scaling capacity for processing census punch cards” argument doesn’t pan out very well, historically.

I don't think this comparison works at all except through Godwin's law. Nobody argues that, say, Walmart store clerks bear personal moral responsibility for their company's decisions.

Yes, and this is why nobody is going after, for example, Facebook HQ's janitorial staff for the moral responsibility of Facebook's actions. Their income remains static in spite of Facebook's quarterly profit so it would be unfair to accuse them of trading their ethics for an income.

There is a fundamental difference when you're talking about a stock-owning, educated, in-demand software engineer, even if they are "just" working on scaling Facebook's image service. They have the institutional power at the company that they could leverage to change the product's outcomes, if they so desired.

There's a difference, but it still strikes me as unreasonable to say that all institutional power must be leveraged towards political ends. I do business with a lot of companies whose owners don't agree with my politics, and I'd be unhappy to see them dedicate more of their institutional power towards fighting for things I don't want.

Yes, but it's not a political end it's an ethical end. Facebook is being leveraged by political actors to cause harm in an unethical way - wanting to prevent this is not a political stance unless you believe that being apolitical is adopting some middle ground between America's Republican and Democrat parties, in which case considering ethics at all is a non-starter since both parties have shied away from imposing any kind of hard regulation on Facebook.

Institutional power doesn't have to be leveraged towards political ends, but if you profit directly from an institution choosing unethical behavior in pursuit of profits then you are also behaving unethically. It's completely reasonable to apply that standard to the best-paid of Facebook's employees, just as it is completely reasonable for those employees to petition against committing more unethical behavior.

Last time I checked, Walmart doesn’t sell conspiracy theories, stoke political violence, or demonstrably false, targeted advertising. You can muddy things with as many analogies as you like, but it’s quite obvious that Facebook’s engineering staff is closer to my example than yours.

Sorry, I don't mean this to be dismissive, but I don't think I can productively engage with the idea that Facebook is more closely analogous to the Nazi Party than to Walmart. I just wouldn't know where to begin.

My comparison was to IBM, not the Nazi party.

Facebook themselves already admitted that they were used to further a genocide, so your dismissal is somewhat beside the point.

https://www.nytimes.com/2018/11/06/technology/myanmar-facebo...

Seemed to work out pretty well for all the scientists in Operation Paperclip. So historically, maybe it does pan out.