Sure, but that would also apply to other companies who could have bought Oculus. I think the way it fits into Facebook’s overall company strategy explains why they would bid the most.

Hmm, who would have bid more? Google has its own tech and doesn't like making content. Apple doesn't like making content and only recently got into original video content. Microsoft has its own tech.

I don't _think_ Facebook had a lot of computer vision expertise at the time and it makes sense they'd want to buy into that.

Amazon was a choice I guess?

Google, Amazon, Microsoft, and Apple all have launched gaming platforms, to varying degrees of success. I think any of them could have bought Oculus. While they all also have some degree of AR and/or VR tech, none of them have an Oculus-like product.

They could have but again, why? Each of those companies already have bigger hardware and software platforms and none of them are really behind Oculus in computer vision, so what would Oculus give those other companies?

Google (with Lenovo and the Mirage Solo) and Microsoft (with Hololens) had stand alone headsets before the Quest.

not to mention that VR is a completely new type of media, so not just games but virtual environmental presence which is gonna be a big deal in a world where carbon footprint and pandemics will make things like traveling for a festival become more expensive or impossible.

Again, why would FB want be the company that does that?