obviously we are talking about companies that do their business over the internet(not only social networks, pretty much anything that can scale fast). There’s nothing new for those who need physical local presence or sell goods that go through regular customs. If US App&website banning becomes a thing you can expect to be able to continue selling wine to France as before but loose access to the French Ad market without properly incorporating In France(making it illegal to Buy ads or run ads from companies that don’t meet a set of regulations that only a local company can meet ).