Re:Your Phone Is Your Castle
by donny2018 on Sunday September 13, 2020 @10:24PM
(#24466127)
But still, they are more consumer interest oriented than their sole competitor. At least this is a big part of their marketing.
Talking share price, Apple could have gone with user data mining and targeted ad business which is very profitable, but they chose not to.
[ Parent
| on HN ]
Yes, emphasizing their privacy focus as their differentiation is definitely part of Apple's brand identity and marketing strategy. However, Apple is in a different vertical and has a different business model than FB and Google, and may not have the DNA to succeed in businesses such as advertisement.