Re:Your Phone Is Your Castle
by shard on Sunday September 13, 2020 @08:26PM
(#24465261)
syshum's post is definitely cynical, but I can see it being true in the sense that companies are not likely to make moves which lower their share price, even if they think it is ultimately good for the consumer, if they know consumers will think it is a net loss for them. For example, it may be possible to raise the security level of their devices 100 fold, but if it causes their products to cost 10x as much, no consumer will feel it is worth the price, and so the product will not sell and their stock prices will fall, even if it's ultimately in the consumer's interest.
[ Parent
| on HN ]
But still, they are more consumer interest oriented than their sole competitor. At least this is a big part of their marketing.
Talking share price, Apple could have gone with user data mining and targeted ad business which is very profitable, but they chose not to.
Yes, emphasizing their privacy focus as their differentiation is definitely part of Apple's brand identity and marketing strategy. However, Apple is in a different vertical and has a different business model than FB and Google, and may not have the DNA to succeed in businesses such as advertisement.