There are likely some generational differences here... I definitely read even the nutritional information on the cereal boxes but it was because there was nothing whatsoever else to do during breakfast. If I had a smart phone I'd find something better to read.

I totally did this, and I found reading labels even more fun in Canada because they were also in French, and I didn't know any French!

There's a fair number of them. If there are any parents here with children like that, try to see if you can get them introduced to local trivia competitions such as Science Bowl–it's an invaluable skill that will put you leagues ahead of anyone else since they will never be able to replicate your child's "years of studying".

Another datapoint for developer and also reading all the cereal boxes.

Or even just signs when driving down the highway. I can't help but read everything.

Same here.

It took me the longest time to realize that for some people reading is something that doesn't happen until they choose to do it.

We need some data points from non-developers now.

Engineering student. Compulsive reader of all text within eyesight.

UX designer here who read all the cereal boxes. Still a compulsive reader, and the internet makes this a dangerous trait.