Healthy way to use social media is to avoid anything that garners likes. Don't post things that are approval or attention seeking. Just use it for exchanging messages with people you know, or asking genuine questions. I stopped posting to my Instagram feed, but I do use Instagram Stories which aren't likeable. Also, stop liking others' stuff. When you avoid the "social currency," you cease to be played and deprive these companies a little of their data feed on you.