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A comment on Hiring the first head of marketing at a startup. Parent comment

Re:Hiring the first head of marketing at a startup by pryelluw on Saturday September 12, 2020 @02:26PM (#24454351)
Do know that performance marketers are a tiny group and most of them run their own businesses with great success.

You can also become a performance marketer if you are inclined. Takes times, but not a lot of money. If you are interested in this sort of thing go watch some Jay Abraham videos on youtube.

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Re:Hiring the first head of marketing at a startup by shostack on Saturday September 12, 2020 @03:27PM (#24454836)
Disagree on money. There are some aspects of performance marketing that you literally cannot get experience with unless you have a certain level of scale and the spend that gets you there.

If someone wants to seriously go down this path, you can learn a lot on your own, but it can also short circuit your learning to get a job somewhere that has experts you can learn from, and invest in your education that way.

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Re:Hiring the first head of marketing at a startup by pryelluw on Saturday September 12, 2020 @06:00PM (#24456238)
Well, I meant your own money. You certainly need money for certain things, but it doesnt have to be yours. A good performance marketer understands how to leverage somebody elses money to their advantage.
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