Apple did. They were worth approximately the same as Epic are now when they launched the iPhone. They hadn’t any meaningful presence in the phone industry and people thought it was ridiculous that they were trying.
Palm CEO Ed Colligan:
> We’ve learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. They’re not going to just walk in.
Telstra COO Greg Winn:
> There’s an old saying — stick to your knitting — and Apple is not a mobile phone manufacturer, that’s not their knitting…
Microsoft CEO Steve Ballmer:
> There's no chance that the iPhone is going to get any significant market share. No chance.
In 2007, there were tonnes of people saying “Apple cannot feasibly do that” as well, just like you are saying it about Epic today. But Apple did it anyway and succeeded. Epic have that opportunity too, they could attempt to build their own mobile platform. Apple tried and succeeded. Google tried and succeeded. Epic could try, but instead they are asking the court to force Apple and Google to change their platforms to be more favourable to Epic’s wishes.