So you see this smartphones as just different kind of consoles. Maybe you just play games on them but reality is more diverse. For example in real world you are forced to own a smartphone by work or society , like parking,banking, different activities are this days setup for phone users and if you don't own one you are forced to do a lot of extra work.

A few years ago some money exchanges were abusing the users by having large commissions rates, then a law was passed so this commissions will be printed in large fonts outside the exchange, this worked so maybe we can force Apple to print with large fonts on the box "30% of all future transactions go to Apple" (Apple can add with smaller fonts that they have some special exceptions) or "Apple decides what can you install and can change it's mind at any moment".