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A comment on Ad Fraud on LinkedIn. Parent comment

Re:Ad Fraud on LinkedIn by bluGill on Tuesday September 08, 2020 @02:52PM (#24411614)
Every been to a big break and motor store and they asked for your zip code? That is because they have someone in the back office to wants to see if the ads - dead tree paper - they spent to your zip code worked. It isn't hard to work the numbers from there, but it is tedious and requires some statistics.
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Re:Ad Fraud on LinkedIn by Scoundreller on Tuesday September 08, 2020 @03:12PM (#24411855)
Heh, I always find it funny when I buy a non-recurring thing, but keep seeing ads for it.

Best was when I kept seeing ads for a thing I was selling. I visited some big box sites about it to copy the specs on it.

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Re:Ad Fraud on LinkedIn by WrtCdEvrydy on Tuesday September 08, 2020 @05:29PM (#24413665)
The vacuum problem... the issue is that it's kinda hit or miss to come up with items that are related to the vacuum and to do it over a time period.

I think if ads were smarter, you'd get ads for your vacuum's filter a few months after buying it and maybe replacement pieces just after warranty, but what do I know?

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Re:Ad Fraud on LinkedIn by Scoundreller on Tuesday September 08, 2020 @06:15PM (#24414192)
Maybe some Toyota ads after owning a Mercedes for >5 years?
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Re:Ad Fraud on LinkedIn by Macha on Wednesday September 09, 2020 @06:47AM (#24419613)
No actually. Post codes are a recent thing here, and are mostly not hierachical. Also the standard reaction would be wondering why they need any info to process an instore purchase.
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Re:Ad Fraud on LinkedIn by sbierwagen on Tuesday September 08, 2020 @07:28PM (#24414870)
ZIP code is also used for credit card verification.
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Re:Ad Fraud on LinkedIn by wikibob on Wednesday September 09, 2020 @03:32AM (#24418318)
Only at gas pumps.
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Re:Ad Fraud on LinkedIn by rhizome on Tuesday September 08, 2020 @03:32PM (#24412097)
And that strategy still doesn't account for word of mouth.
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Re:Ad Fraud on LinkedIn by bluGill on Wednesday September 09, 2020 @08:20AM (#24420190)
actually it does. That is why you need a full time statistician on staff (likely a department), they spend a lot of effort finding and accounting for confounding factors.
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