But you can't use Model 3 sales in Q2 or Q3 (as of yet) to show how well or poorly Tesla is doing. They batch produce their EU cars, and the shutdown meant they essentially skipped Model 3 deliveries in Q2, and Q3 is only beginning to spool up.
It's possible the Model 3 will lose its EU crown to the ID.3, but sales will once more be strong.
Tesla: 10.6%
VW Group: 35.3%
Tesla had a fantastic first mover advantage, they're not making bad cars, but they're not special anymore. And in the real world, with competition, they're simply not stacking up very well. The trend is pretty clear to me. The stock market obviously disagrees, though.
No company in its right mind could hold 30% of the total car market, but what is actually surprising is that unlike many analysis's predicted, their global market share has been going up. Maybe the next round of Tesla killer is finally gone do something.
You are comparing Tesla to the largest auto maker in its home market during a global pandemic where Tesla has to export their car from California (yes they are insane enough to build cars in California) and they have to pay tariffs.
Tesla is building a gigantic factory in the middle of Europe until then Tesla will not have the market leading position in Europe while all European companies dumb their vehicles in Europe first. I still expect Tesla to big a significant junk of the European market going forward.
https://insideevs.com/news/442139/norway-etron-eqc-sales-aug...
In a more mature EV market like Norway where there's actual competition and consumer choice, Tesla isn't doing so hot. From the article:
That's about a 7% market share (edit: New car sales in Norway, August, 2020) for Model 3, 9% for all Tesla models combined.If the VW group is already outselling Tesla in Norway 5 to 1 just in the BEV category, how can Tesla's market cap be 4 times higher than VW's? It fundamentally doesn't make sense.