Re:Is Spotify Killing the Top 40?
by CydeWeys on Tuesday September 08, 2020 @10:13AM
(#24408551)
I think a lot more of them can hold a tune than you give them credit for, it's just that pitch adjustment in the studio is stretching them beyond their natural vocal range, so when they try to reproduce it live, quality suffers. Unless you're specifically talking about artists like T-Pain, but their whole thing is that autotune is their vocal instrument.
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That was definitely the way he marketed himself. He knew exactly what he was doing and is a great example of marketing vs music. T-Pain knows music, and is a fantastic musician, check out his NPR gig with just a keyboardist and his natural voice https://www.youtube.com/watch?v=CIjXUg1s5gc