Hulu Is Popular, But That Wasn't the Goal

Re:Hulu Is Popular, But That Wasn't the Goal by stuartjmoore on Tuesday April 12, 2011 @03:26PM (#2438765)

"Technology is changing so fast, and, as a direct result, so is consumers' behavior," said Jordan Levin, chief executive of the TV and Internet studio Generate. "One of Hulu's problems was that it accelerated changes in behavior faster than the companies were prepared for."

Hulu didn't change behavior, people were watching TV online long before, now they're just doing it legally.

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Re:Hulu Is Popular, But That Wasn't the Goal by ja2ke on Tuesday April 12, 2011 @04:15PM (#2439030)

It's not all the same people, though. I mean, maybe within HN/the tech community it's the same people, but I know plenty of people who didn't regularly pirate TV (if at all) but who now watch the large majority of their TV content through Hulu/Netflix.

Maybe it's a Northern California "no I don't have cable TV, puhleeze... but I secretly watch a ton of it online!" thing, I don't know, but I'm often surprised to visit a non-tech-minded friend for the first time in years, and see that they have a Netflix-enabled Blu-Ray player or HDTV, Hulu loaded up on their laptop, and no cable service in sight.

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Re:Hulu Is Popular, But That Wasn't the Goal by kalak451 on Tuesday April 12, 2011 @03:42PM (#2438833)

Some people were watching TV online before, now lots of people are watching TV online. Hulu has played a big part in that. I suspect the number of people watching Hulu every week dwarfs the number of people who were "illegally" watching content online before, at least in the US market. Most of the rest of the world is still forced to find extra-legal methods to obtain the same content.

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