Molyneux burned himself long ago with Fable, making extraordinary claims about the upcoming Xbox game and failing to deliver on something like 99% of them. At the end of the day it was a fairly simple game with evil/good branching.
This is complete fluff, but I saw this webcomic years and years ago and still can't stop laughing at it:
Godus could have been a great game, looked fantastic but ended up with a complete lack of purpose except fleece people via micro-transactions or sit through ad views to actually progress.
I always associate Bullfrog with Syndicate which is still up there as one of my favourite games.